I’m focused on helping brands make the world a better place through compelling copy.
When I write, it’s to tell a story.
Quality, accurate writing matters more than ever. Whether I’m helping an international hospitality brand with their messaging or chasing down that last quote for a story on deadline, my goal remains the same: write copy with inspiration and purpose.
My story began when I was hired as the director of a cocktail festival in Los Angeles, building educational programming and writing messaging for the biggest names in the liquor business. In 2016, I moved back to my native Portland and found a niche telling stories in style, travel and the outdoors.
With the Rose City as my home base, I help brands craft messaging that matters with an emphasis on planet-postive practices. I’m also a regular contributor to Penta (Barron’s), Outside Business Journal, Sustainable Brands, AskMen.com, SPY.com, Field Mag and several Hearst titles.
Some of my current clients include: thinkPARALLAX, Oregrown and The Agency.
I’ve previously written copy for Pernod Ricard, Diageo, Bacardi, American Express, Kimpton Hotels, T. Rowe Price, Mary’s Gone Crackers, The Agency, Provenance Hotels, Outdoorsy, FINEX USA, Hestan Cue, CTL, Infront X, Merkle, Wicked Agency, RoadTrip Agency, Aerion Supersonic, Bull in China, The Willamette Valley Visitors Association, Resorts of the Canadian Rockies and Thompson Okanagan Tourism.
My past outlets include: The Wall Street Journal, Travel Channel, Lonely Planet, Digital Trends, Harper’s Bazaar, Bloomberg Pursuits, Thrillist, Robb Report, Aston Martin Magazine, Apartment Therapy, Observer, The Manual, San Jose Mercury News, Portland Monthly and Willamette Week.
Copywriting - Copyediting - Content strategy
Content Marketing - Brand Messaging & Development
Environmental, Social and governance (ESG) Content Strategy & Writing
Editorial Writing - Branded & Sponsored Content
Executive biographies - internal communications
Created launch copy for three new flavors plus e-commerce copy across the CPG brand’s entire product lineup for a major retailer.
As the lead copywriter, I brought a less serious and formal tone to ESG reporting for Virgin’s start-up cruise line while communicating the breadth of their progress.
I guided the growing solar energy company’s content needs, crafting authencity, purpose and poise within their sustainability reporting.