I’m focused on helping brands make the world a better place through compelling copy.


When I write, it’s to tell a story.

Quality, accurate writing matters more than ever. Whether I’m helping an international apparel brand with their messaging or chasing down that last quote for a story on deadline, my goal remains the same: write copy with inspiration and purpose.

My story began when I was hired as the director of a cocktail festival in Los Angeles, building educational programming and writing messaging for the biggest names in the liquor business. In 2016, I moved back to my native Portland and found a niche telling stories in style, travel and the outdoors. 

With the Rose City as my home base, I help brands craft purpose-driven messaging with an emphasis on transparency and authenticity. I currently have clients in the outdoor, apparel and sporting goods spaces. I’m also a regular contributor to Penta (Barron’s), Forbes, InsideHook, Sustainable Brands, AskMen.com, SPY.com and various branded magazines.

I’ve previously written copy for Pernod Ricard, Diageo, Bacardi, American Express, Kimpton Hotels, T. Rowe Price, Mary’s Gone Crackers, The Agency, Provenance Hotels, Outdoorsy, FINEX USA, Hestan Cue, CTL, Aerion Supersonic, Bull in China, The Willamette Valley Visitors Association, Resorts of the Canadian Rockies, Thompson Okanagan Tourism and several marketing agencies.

My past outlets include: The Wall Street Journal, Travel Channel, Lonely Planet, Digital Trends, Harper’s Bazaar, Bloomberg Pursuits, Thrillist, Robb Report, Field Mag, Aston Martin Magazine, Apartment Therapy, Observer, The Manual, San Jose Mercury News, Portland Monthly and Willamette Week.


Services:
Copywriting - Copyediting - Content strategy
Content Marketing - Brand Messaging & Development
Environmental, Social and governance (ESG) Content Strategy & Writing 
Editorial Writing - Branded & Sponsored Content 
Executive biographies - internal communications 


Copywriting

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Mary’s gone crackers

Created launch copy for three new flavors plus e-commerce copy across the CPG brand’s entire product lineup for a major retailer.

Tapestry 2022 CR report

I crafted a cohesive story highlighting the individual achievements of three iconic fashion brands with a special focus on emerging circularity-related initiatives. This effort included a web copy update and content strategy guidance.

Ralph Lauren 2022 Global Citizenship & sustainability Report 

Beyond writing this beast of a report, I also played an important strategic role in helping the legacy brand consider a more narrative-driven approach to ESG content.

Partnerships


I’ve built a range of partnership agreements including six-figure title sponsorships, metric-driven media initiatives and more. Much of this came to life while I was guiding a major cocktail festival in California, working with the world’s biggest liquor companies. I’ve also successfully negotiated agreements in other industries including media, non-profit and travel.