I’m focused on helping brands make the world a better place through compelling copy.
When I write, it’s to tell a story.
Quality, accurate writing matters more than ever. Whether I’m helping an international hospitality brand with their messaging or chasing down that last quote for a story on deadline, my goal remains the same: write copy with inspiration and purpose.
My story began when I was hired as the director of a cocktail festival in Los Angeles, building educational programming and writing messaging for the biggest names in the liquor business. In 2016, I moved back to my native Portland and found a niche telling stories in style, travel and the outdoors.
With the Rose City as my home base, I help brands craft messaging that matters with an emphasis on planet-postive practices. I’m also a regular contributor to the Wall Street Journal, Penta, Popular Mechanics, Bicycling Magazine, AskMen.com, Field Mag and Aston Martin Magazine.
Some of my current clients include: The Willamette Valley Visitors Association, Oregrown, Upsource and Bull in China.
I’ve previously written copy for Pernod Ricard, Diageo, Bacardi, American Express, Kimpton Hotels, T. Rowe Price, Mary’s Gone Crackers, Provenance Hotels, Outdoorsy, FINEX USA, Hestan Cue, CTL, Merkle, Aerion Supersonic, RoadTrip Agency, Wicked Agency, Omnigon (now InFrontX), Resorts of the Canadian Rockies and Thompson Okanagan Tourism.
My past outlets include: Travel Channel, Lonely Planet, Digital Trends, Harper’s Bazaar, Bloomberg Pursuits, Thrillist, Robb Report, Apartment Therapy, Observer, The Manual, San Jose Mercury News, Portland Monthly and Willamette Week.
Copywriting - Copyediting - Content strategy
Content Marketing - Brand Messaging & Development
Editorial Writing - Branded & Sponsored Content
Executive biographies - internal communications
Created launch copy for three new flavors plus e-commerce copy across the CPG brand’s entire product lineup for a major retailer.
Panel moderation and a full write-up detailing company expansion along with key trend analysis.
Refreshed the copy and strategy for a rock solid culinary brand as it transitioned into the lifestyle category.