I’m focused on helping brands make the world a better place through compelling copy.
When I write, it’s to tell a story.
Quality, accurate writing matters more than ever. Whether I’m helping an international apparel brand with their messaging or chasing down that last quote for a story on deadline, my goal remains the same: write copy with inspiration and purpose.
My story began when I was hired as the director of a cocktail festival in Los Angeles, building educational programming and writing messaging for the biggest names in the liquor business. In 2016, I moved back to my native Portland and found a niche telling stories in style, travel and the outdoors.
With the Rose City as my home base, I help brands craft purpose-driven messaging with an emphasis on transparency and authenticity. I currently have clients in the outdoor, apparel, luxury and sporting goods spaces. I’m also a regular contributor to Penta (Barron’s), Forbes, InsideHook, Sustainable Brands, SPY.com and various luxury-focused branded magazines.
I’ve previously written copy for Pernod Ricard, Diageo, Bacardi, American Express, T. Rowe Price, Mary’s Gone Crackers, several hotel groups, multiple real estate companies and many more.
More specifically, I’ve written ESG, sustainability and impact reports for: Ralph Lauren, Tapestry (Kate Spade New York, Coach and Stuart Weitzman), Virgin Voyages, Spirit Airlines, Merck, Costa, Sunnova and Clearwater Paper.
My past outlets include: The Wall Street Journal, Travel Channel, Robb Report, Bloomberg, Harper’s Bazaar, Thrillist, Field Mag, Aston Martin Magazine, Apartment Therapy and many others.
Copywriting - Copyediting - Content strategy
Content Marketing - Brand Messaging & Development
Environmental, Social and governance (ESG) Content Strategy & Writing
Editorial Writing - Branded & Sponsored Content
Executive biographies - internal communications
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Mary’s gone crackers
Created launch copy for three new flavors plus e-commerce copy across the CPG brand’s entire product lineup for a major retailer.
Tapestry 2022 CR report
I crafted a cohesive story highlighting the individual achievements of three iconic fashion brands with a special focus on emerging circularity-related initiatives. This effort included a web copy update and content strategy guidance.
Ralph Lauren 2022 Global Citizenship & sustainability Report
Beyond writing this beast of a report, I also played an important strategic role in helping the legacy brand consider a more narrative-driven approach to ESG content.
I’ve built a range of partnership agreements including six-figure title sponsorships, metric-driven media initiatives and more. Much of this came to life while I was guiding a major cocktail festival in California, working with the world’s biggest liquor companies. I’ve also successfully negotiated agreements in other industries including media, non-profit and travel.