Copywriting
GoVMINT short-form sales copy
I wrote a number of mailers, brochures and email campaigns that led to measurable conversion increases for key product launches.
View the site>
Tapestry 2022 & 2023 Corporate responsibility Reports
I crafted cohesive stories highlighting the individual achievements of three iconic fashion brands with a special focus on emerging circularity-related initiatives. I also rewrote content for their digital channels and offered recommendations for evolving their CSR content strategy.
View the site >
Ralph lauren 2022 global citizenship & sustainability report
Beyond writing this beast of a report, I also played an important strategic role in helping the legcy brand consider a more narrative-driven approach to ESG content.