I’m focused on helping brands make the world a better place through compelling copy.
When I write, it’s to tell a story.
Quality, accurate writing matters more than ever. Whether I’m helping an international apparel brand with their messaging or chasing down that last quote for a story on deadline, my goal remains the same: write copy with inspiration and purpose.
My story began when I was hired as the director of a cocktail festival in Los Angeles, building educational programming and writing messaging for the biggest names in the liquor business. In 2016, I moved back to my native Portland and found a niche telling stories in style, travel and the outdoors.
With the Rose City as my home base, I help brands craft purpose-driven messaging with an emphasis on transparency and authenticity. I’m also a regular contributor to Penta (Barron’s), InsideHook, Sustainable Brands, AskMen.com, SPY.com and several Hearst titles.
Some of my current clients include: thinkPARALLAX and Firebrand Media.
I’ve previously written copy for Pernod Ricard, Diageo, Bacardi, American Express, Kimpton Hotels, T. Rowe Price, Mary’s Gone Crackers, The Agency, Provenance Hotels, Outdoorsy, FINEX USA, Hestan Cue, CTL, Aerion Supersonic, Bull in China, The Willamette Valley Visitors Association, Resorts of the Canadian Rockies, Thompson Okanagan Tourism and several marketing agencies.
My past outlets include: The Wall Street Journal, Travel Channel, Lonely Planet, Digital Trends, Harper’s Bazaar, Bloomberg Pursuits, Thrillist, Robb Report, Field Mag, Aston Martin Magazine, Apartment Therapy, Observer, The Manual, San Jose Mercury News, Portland Monthly and Willamette Week.
Copywriting - Copyediting - Content strategy
Content Marketing - Brand Messaging & Development
Environmental, Social and governance (ESG) Content Strategy & Writing
Editorial Writing - Branded & Sponsored Content
Executive biographies - internal communications
Created launch copy for three new flavors plus e-commerce copy across the CPG brand’s entire product lineup for a major retailer.
As the lead copywriter, I brought a less serious and formal tone to ESG reporting for Virgin’s start-up cruise line while communicating the breadth of their progress.
Beyond writing this beast of a report, I also played an important strategic role in helping the legacy brand consider a more narrative-driven approach to ESG content.